Web analytics is a very important element of online marketing. It?s sometimes seen as dull and boring, perhaps because of the amount of numbers, data and statistics, but the truth is web analytics can be very powerful and useful, and provide you with new insights into how people interact with your website and new opportunities to attract visitors.
Web analytics is not just limited to your own website. Certain social media platforms like Facebook also have their own analytics (Facebook Insights) and now, the most recent addition is Pinterest Web Analytics. The popular social platform announced this recently on their blog.
What is Pinterest?
As you might know, Pinterest?is a tool that allows you to ?collect and organize the things you love?, basically by??pinning? photos onto boards, that you create. For business owners and marketers, Pinterest can be an interesting channel as you can create your own board, upload photos related to your business and thereby connect and engage with your target audience. Depending on the type of business you have, Pinterest can be a valuable source of traffic.
Pinterest Web Analytics
So back to web analytics: what is this new Pinterest Web Analytics? Here?s Pinterest?s own explanation:
Bloggers, businesses, and organizations often ask us, ?what are people pinning from my websites?? These website owners help create the content on Pinterest and we wanted to help them understand which pieces of content people find most interesting.?Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites.
What are the features?
Pinterest explains that if you have a verified website, you will get information about
- how many people have pinned from your site
- how many people have seen these pins
- how many people visited your site from Pinterest
This seems like a useful tool to analyze if and how Pinterest is working for your business.
In addition, they will show you a selection of your most re-pinned, most clicked, and most recent pins so you have a better idea of what?s popular.
Impression of what Pinterest Web Analytics looks like.
How To Get Started
Follow these steps:
- Get early access to Pinterest?s new look.
- Make sure you have a verified website. If you have a website listed on your profile with a check mark next to it, you?re verified.
- Once your website is verified, go to the top right menu and click on Analytics.
- Start exploring! Change your date range to see how things have changed over time or download your analytics to sort through the data on your own time.
I think the new Web Analytics will be very helpful in better understanding your target audience and which content is most popular. Like web analytics in general, this tool helps you gain important insights to make better informed decisions, identify poor performing areas and capitalize on opportunities. I suspect Pinterest will be rolling out even more features in the future, but for now, this seems like a good start. For more information, visit Pinterest?s blog article.
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Source: http://www.netconnexion.com/blog/pinterest-introduces-web-analytics-tool/
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