In light of the growing industry, Omeir Bin Youssef and Sons LLC (OBY), the authorized dealer of Peugeot in Abu Dhabi and Al Ain has recorded an impressive sales growth of 60% in the new car segment and a volume growth of 30% for the spare parts division in 2012 as compared to the previous year.
"We are extremely delighted to have won this award. This is a wonderful acknowledgment of our continuous efforts which are on par the finest in the country. As an organization, we have always delivered beyond expectations, building a strong and sustained relationship with our customers and will continue the momentum in years to come," Said Mr. Khalifa Bin Omeir, Chief Executive Officer, Omeir Bin Youssef & Sons LLC.
"OBY functions on the excellence model and our achievements are a result of the same. Being one of the oldest families in UAE automotive market since 1958, we have been privileged to represent some of best international brands in the country. The award is a testament of our on-going commitment to the nation and in the near future we are looking to expand our business significantly," he added.
The authorised dealers of Peugeot were judged on three main criteria including sales and market share growth in 2012 as compared to 2011, part sales performance v/s targets and consumer satisfaction index (CSI).
In addition to the above, quality of products and service offered; originality in marketing strategies and overall performance were other factors considered for the award. OBY was selected as the winner for having demonstrated its resilience and revenue-generating capacity, as well as outstanding success in expanding the Group's core business activities.
Keeping in line with their century old expertise of offering complete monitoring solutions for new and pre-owned cars, OBY is planning to expand its network base with the opening of a brand new facility in Al Ain and a new service center in Abu Dhabi.
"Citing a growth of 50-60% for the new car segment, the fiscal year 2013 is extremely crucial. A lot of new models targeting key customer segment by Peugeot specifically for the region are due to be launched in 2013 that will accelerate growth of the brand in GCC & ME. Our mission this year is to focus on sales volume growth for Peugeot and expand our operations for the pre-owned and used cars division. With the automotive sector witnessing a robust growth, we are also looking at new acquisitions and mergers with international brands," said Mr. Ashwani Shiv - Divisional Manager, Omeir Bin Youssef & Sons LLC.
Peugeot, the brand synonymous to innovation is a French brand offering luxury, sedan, crossover, and SUV models. The brand witnessed more than 50% growth in GCC sales in 2012 as compared to last year. The sharp growth not only signals the strong automotive market but also reflects the success of Peugeot in the region attracting new business.
The Middle East is a very important market for almost every automobile dealer and with the improving UAE car market; several dealers in the country are looking forward to a year of good sales and profits.
Source: http://www.ameinfo.com/uaes-automotive-sector-receives-peugeot-middle-328959
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